A mark is any word, name, symbol, logo or device (or any combination of these designations) used to identify and distinguish goods (trademarks) or services (service marks) offered by one entity from those offered by others. As an identifier, a mark symbolizes the quality and goodwill associated with the goods or services. Common law rights are created through use of the mark in commerce. Registration enhances and broadens the common law property rights created through use of the trademark.
Trademark registration is obtained from the Korea Intellectual Property Office, or the respective foreign trademark office, through an application and prosecution process. The enhancements accorded by registration include evidence of the validity of the mark and grant of an exclusive, nationwide right to use the mark. Once registration for a mark is obtained, it may thereafter be maintained through a renewal process so long as the owner continuously uses the mark in commerce.